Marketing yourself


Are you ready for Halloween??

According to, the Irvine Railroad Pumpkin Patch is opening this weekend. Halloween decorations are now taking over the Back to School section at Target. Pumpkin Spice Lattes are back at Starbucks. And the weather is getting cooler (if you can call 80F cooler..).

I sent out my first email marketing piece yesterday. A while back I posted about signing up with Constant Contact to capture opt in email addresses. You can sign up for a 30 day trial account which is nice. Gives you some time to get a feel for the program, the way it works and the information it captures. My trial was almost up so I just decided to start a subscription. It’s only $15/mon which is a great deal for new businesses with not a lot of cash. And they have lots of templates to choose from if you are not graphically-inclined as I am not.

Here’s a sample of my email. Click on it to get the full view.

halloween email

For all you newbie baking business owners out there, I definitely recommend that you start some sort of email marketing to get more business. A great example is Retro Bakery. They started an CupcakEclub where members get a monthly newsletter that lets them in on the latest flavors and going ons at Retro, before everyone else. Pretty great way to make your customers feel really special.

If email marketing is a bit scary right now, then definitely get a Fan page on Facebook. We have one, Meringue Bake Shop It’s a great opportunity to connect with your customers and prospects, get feedback on flavor combos and run ideas pass them. And become a fan yourself of other bakeries or folks who do the same thing as you. You can get some really great ideas and build a support network of folks who are in our same boat.

(If you like/want more posts like this, leave a comment letting me know. I have a background in marketing and can do some posts on branding, SEO, SEM, social media, etc for your small business)

  1. I don't have a shop yet either. Only doing custom orders right now. But I am still marketing myself.

    That would be great! I'd have someone to recommend to my friends down there.

  2. Thanks for sharing all this valuable info! If I actually open a bakeshop next year it will be very useful, as long as I'm not stepping on your toes! I think I'm far enough away…


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