Halloween! & One Year at the Market

Halloween mosaic

We’ll be selling our fun Halloween cupcakes and pushcakes at the farmers market this year. It also marks the 1 yr anniversary of us being at the Great Park Farmers Market. I can’t believe it’s been a year already! My oh my how things have changed since our first market. Lots of ups and downs through out the year. But we’ve stuck through it. I’ll be honest and say that it isn’t what I thought it would be, that’s for sure. I thought that we’d be selling more than we’ve been. But we’ve profited in other ways and if you are a small business baker too, you have to consider those things as well. Success isn’t just how much money you make.

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Farmers Market Coming to The Great Park in Irvine

Some exciting news to share! The Great Park in Irvine is going to host a certified farmers market starting on Sunday Oct 31. 

According to their website:

The Farmers Market will be open from 10 a.m. to 2 p.m. every Sunday, rain or shine, beginning October 31st. It will offer a variety of fresh fruits and vegetables, breads barely out of the oven, plants, and items made by local artisans. Breakfast and lunch will be available for purchase.

And guess what? Meringue Bake Shop will be there as a vendor! So now you can buy our treats individually instead of having to place an event order. Isn’t that exciting?!?!

And since our first market is going to be on Halloween, all our cupcakes will be decked out for the holiday! We’ll be selling individual cupcakes as well as packs of cupcakes along with some other delicious treats.

I am so excited. And nervous. And excited! It was a bit of a challenge to do, which I’ll tell you about in another post, so I can’t believe it’s happening! One step closer to my goal.

I also wanted to let you know that if you want to have cupcakes on reserve, you know for Halloween parties, email me in advance and I’ll have dozen assorted packs set aside for advance orders. You’ll need to come by the market to pick them up. The minimum for advance orders is only a dozen! Send me an email for more information.

To get to the Farmers Market, enter the Park through the Marine Way gate and follow the signs – the market will be adjacent to the Farm & Food Lab.

If you come, stop by and say hi!

And thank you to everyone who has ever purchased our cupcakes, tasted our cupcakes, blogged about our cupcakes. We wouldn’t be here if it wasn’t for you. XOXO


Happy Halloween!!

I made these cupcakes and took them to work. Thankfully the company is small and I only had to make 6 dozen to have enough for everyone with some extras.

I’m sad Halloween is over. But I am looking forward to coming up with ideas for Thanksgiving and Christmas. They just won’t be as much fun as Bloody Red Velvet, Moldy Chocolate and Black Soul Vanilla.

Halloween cupcakes - Trio

Halloween cupcakes - Moldy Chocolate

Halloween cupcakes - Bloody Red Velvet

Halloween cupcakes - Black Soul


Halloween cupcakes - Black SoulHalloween cupcakes - Bloody Red Velvet
Halloween cupcakes - Moldly Chocolate

Hope you had a great Halloween!

Halloween Cupcakes 2009

Halloween Cupcakes, originally uploaded by kristin_a.

Happy Halloween! Sorry I’ve been lax in my updates.

Here are some pictures from an order I received for a party down in San Diego last weekend. The order was for 7 dozen in 3 flavors. The party had 40 RSVPs. At 7 dozen, that gave each guest 2 cupcakes.

Halloween Cupcakes

And then the cupcakes were accompanied by a giant cupcake topped with a spider web and spiders and dripping cream cheese buttercream. Ewwww.

Halloween Cupcakes

These were really fun to make. I love baking during holidays because you really have an opportunity to make something fun and different and everyone goes along.

Hope you have a Happy Halloween!

Marketing yourself

Are you ready for Halloween??

According to Just-Spotted.com, the Irvine Railroad Pumpkin Patch is opening this weekend. Halloween decorations are now taking over the Back to School section at Target. Pumpkin Spice Lattes are back at Starbucks. And the weather is getting cooler (if you can call 80F cooler..).

I sent out my first email marketing piece yesterday. A while back I posted about signing up with Constant Contact to capture opt in email addresses. You can sign up for a 30 day trial account which is nice. Gives you some time to get a feel for the program, the way it works and the information it captures. My trial was almost up so I just decided to start a subscription. It’s only $15/mon which is a great deal for new businesses with not a lot of cash. And they have lots of templates to choose from if you are not graphically-inclined as I am not.

Here’s a sample of my email. Click on it to get the full view.

halloween email

For all you newbie baking business owners out there, I definitely recommend that you start some sort of email marketing to get more business. A great example is Retro Bakery. They started an CupcakEclub where members get a monthly newsletter that lets them in on the latest flavors and going ons at Retro, before everyone else. Pretty great way to make your customers feel really special.

If email marketing is a bit scary right now, then definitely get a Fan page on Facebook. We have one, Meringue Bake Shop http://www.facebook.com/meringuebakeshop. It’s a great opportunity to connect with your customers and prospects, get feedback on flavor combos and run ideas pass them. And become a fan yourself of other bakeries or folks who do the same thing as you. You can get some really great ideas and build a support network of folks who are in our same boat.

(If you like/want more posts like this, leave a comment letting me know. I have a background in marketing and can do some posts on branding, SEO, SEM, social media, etc for your small business)